The Big Bang Theory is on to the final season ( 9)
Some traditional media used for the final season of Big bang
is
Good morning Britain https://www.mirror.co.uk/tv/tv-news/good-morning-britain-viewers-notice-12625683
I believe digital media is so important as the target
audience gets access to clips at any time e.g. YouTube
Digital and traditional methods work well together as there
are Meany cross platform productions that the consumer can access. This is
evident, since web 2.0 came to being. We know as since web 2.0 consumer rates
has risen.
In 2018 to promote the final season of Big Bang warner bros
had all the stars go on magic radio. On this show they plugged all the social
medias and the start day of the show. They did this as it would get consumer
exited for the show.