![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuuLDzF6TLumwT-hgVchVpuW6tSptbeGqSjihfr8dXjUuqSpggDzJocvt8noOac_lEVTFxqK7u-ZTGgZaPgJ4gO6fi9zbIwovHMDgGfsQvmC9EseG-sQkPWqLTwHjvvgsrLWxjIpMcFfA/s1600/unit1+LO5d.jpg)
A gap in the market is a unmet need to a group of potential costumers that is specific to there needs.
Circulation is the number of copies it distributes on average a day. Readership is an estimate of how many readers a publication has.
Data can be analysed by the amount of copies soled and by who the main readership is
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