Tuesday, January 22, 2019
Sunday, January 13, 2019
three questions in Lo5
A gap in the market is a unmet need to a group of potential costumers that is specific to there needs.
Circulation is the number of copies it distributes on average a day. Readership is an estimate of how many readers a publication has.
Data can be analysed by the amount of copies soled and by who the main readership is
Lo5
Lo5 to be able to evaluate research
When starting my magazine I would firstly use socil media to hype up the first issue of the magazine. For exampul have a deadicated instergram to allow the readership to see sneek peaks into interviwes on the magazine with the most popular celebrities for there age group. I used primary research and I found out that a youtuber called Yuya is the most subscribed female youtuber on the site with over 20 million subed to her channel. Which mainly consists of makeup videos this is important as my magazine will focus on fashion and my target audience is 16 to 24.
Market research I used a web site called statista to research the biggest fashion magazine in the world. I t said by readership its Vogue in 2018 alone in the uk Vogue soled over 900 million copies and there main readership is of a similar age group to my magazine 20 to 25 years old. This is important for me to understand as I can use some of there marketing tequnecs to help me start my magazine. For example they use direct mode of address to help the magazine be noticeable in shops.
Understanding all of this will help me make a successful magazine.
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