What is a gap in the market. A gap in the market is a specific topic or point that fits in to a demographic.
Circulation is A newspaper's circulation is the number of copies it distributes on an average day.
Readership, readership is an estimate of how many readers a publication has.
Name two starting points where data can be analysed
1. The readership this allows you to analyse the age and gender of the readers.
2. social grade allows you to see the social sector your in and who reads it the most.
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