Social media has more power then ever before. Ever since the creation of web 2.0 social media has boomed, for example Meany conglomerate companies rely on the web. E.g. Disney created a dedicated app for the fans that keeps them up to date with all there new films and apps.
Also ever since the creation of web 2.0 smart phones become big, most people keep there phones on them at the times and use data to see what's happing on social media. This is powerful as companies have realised that all they need to do is advertise there product on these websites this will help with there readership e.g. vogue advertising on Facebook
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