Treatment

Treatment

Magic Brace is a Brace that goes over your knee and helps the pain, the slogan is Magic help with magic Brace.

We need two actors one runner and one who is in pain. The ad will last around 45 seconds and will cost around £150000.

We will rent out a section of a park and it will take around 3 hours to shoot.

The transport will cost around £3000 and the cameras are personally owned.

The target market are those with knee problems there is no age cap needed.

The mise en scene is it is set in the summer in the morning this is good for lighting.

The two actors one male one woman

The woman is the one with the Brace and the man is in pain.

The mis en scene is set in a park early morning in the summing the extras in the background are just running around. 

As this product is ran by the NHS there are not much affects we focus on getting the Brace into every pharmacy.

The man and woman are both aged 30

The knee Brace will cost £100 but will be given for free to children.

The narrator is the actor who plays the woman with the brace, this saves money and time.

The shot types I will use is extreme close up, mid shot, long shot, close up. Also a pan shot around the park to help create a mis en scene.