Arrow Summer project

Arrow was first created in 2012 and was the first show in the arrow verse, this basically means other shows joined in the same universe like the avengers for marvel these shows include.
Arrow Flash, Supper girl Legends of Tomorrow, and Bat girl.
Plot Oliver Queen ( Arrow)

Hand stand

In this picture I am the role of the director I instruct the cast on where to be and what they need to do. E.g I set a marker so they fitted in on the screen.  

In this picture we are learning how to set up a camera with Han from hand stand productions and the health and safely around equipment.



  In this picture we are leaning how to use the semi pro cameras and how they create a nice looking shot.
This day was really beneficial as we gained some great knowledge witch will help us then we go to make our own advert .



Script

Script

Narrator Magic Brace fade in  

Actor in pain arrrrrrrrrrrrrr why is my knee in so much pain. (Close up)  

Runner With music out of shot song walking on sun shine. (Mid shot)

Runner are you ok (helps him get up) (mid long shot)

In pain nooooooooooo my knee is not ok something’s wrong (extreme close up)

Runner you need Magic Brace! (Extreme close up)

In pain what’s Magic Brace (close up)

Runner it’s a knee Brace that helps support your leg. (pan shot)

Knee Brace fades in on leg (fade in effect)  

In pain I feel better already thank you. (mid shot)

They both run away smiling (Tracking shot)

Magic Brace fades in Narrator says Magic help with Magic Brace. (fade out effect)  

 

Treatment

Treatment

Magic Brace is a Brace that goes over your knee and helps the pain, the slogan is Magic help with magic Brace.

We need two actors one runner and one who is in pain. The ad will last around 45 seconds and will cost around £150000.

We will rent out a section of a park and it will take around 3 hours to shoot.

The transport will cost around £3000 and the cameras are personally owned.

The target market are those with knee problems there is no age cap needed.

The mise en scene is it is set in the summer in the morning this is good for lighting.

The two actors one male one woman

The woman is the one with the Brace and the man is in pain.

The mis en scene is set in a park early morning in the summing the extras in the background are just running around. 

As this product is ran by the NHS there are not much affects we focus on getting the Brace into every pharmacy.

The man and woman are both aged 30

The knee Brace will cost £100 but will be given for free to children.

The narrator is the actor who plays the woman with the brace, this saves money and time.

The shot types I will use is extreme close up, mid shot, long shot, close up. Also a pan shot around the park to help create a mis en scene. 

TV ads

https://www.slideshare.net/Joeduffy2002/tv-ads-149430857

Slide show

https://www.slideshare.net/Joeduffy2002/audio-media-148838519

Theories

Laura Mulvay   In feminist theory, the gaze is the act of depicting women and the world, in the visual arts and in literature, from a masculine, heterosexual perspective that presents and represents women as sexual objects for the pleasure of the male viewer.
Bell Hooks Lighter skinned people are seen as more desirable, Black people are sexualised.
Stuart Hall Thinks we associate people with there race and compare the class E.G black people are lower class.
Moral Panic shows a point in time where media panicked the public, e.g the Rock and Roll era in the 50s, American parents thought that the kids would become rebellious because of it.